Millennials vs. Gen X vs. Baby Boomers
In general, people as a whole are split when it comes to a preference for either online (51%) or in-store (49%) shopping. When you break this down by demographic, it is clear that the younger generations will continue to bring shopping to the digital front.
A recent survey revealed that 67% of Millennials and 56% of Gen Xers prefer to search and purchase on ecommerce websites rather than in stores. Only 41% of Baby Boomers and 28% of Seniors will click to make a purchase.
When you combine this data with the mobile data we provided earlier you get a sense of where Brands need to be spending their Ad dollars.
Bangkok Digital Services Co., Ltd. clearly understands the data.