This form of advertizing
Is often referred to as Pay Per Click (PPC).
PPC can really generate website traffic right away where as SEO services can take some time to build a traffic flow. Most website nowadays use both digital marketing strategies to generate web traffic. The most common forms of paid placements are:
- Banner Ads (Google Display Network)
- Text Ads - Adwords (Keywords)
- Video Ads - YouTube
Re-Marketing:
Your SEM strategy would not be complete if you do not add a Re-Marketing campaign. Re-Marketing ensures that clients who have clicked on your ads and visited your website, but have not yet converted are reminded, while they surf the web or social media, that they visited your website and were interested in something they saw. Re-Marketing also builds brand awareness and has very high conversion rates.
Landing Pages:
Many experts believe that this is perhaps the single most important part of any SEM Campaign. Design landing pages for your campaigns results in astronomically higher conversion ratios. Why you ask? Because if the landing pages are designed correctly they will have all the information a user needs inorder to convert.