Is often referred to as Pay Per Click (PPC).
PPC can really generate website traffic right away where as SEO services can take some time to build a traffic flow. Most website nowadays use both digital marketing strategies to generate web traffic. The most common forms of paid placements are:
Your SEM strategy would not be complete if you do not add a Re-Marketing campaign. Re-Marketing ensures that clients who have clicked on your ads and visited your website, but have not yet converted are reminded, while they surf the web or social media, that they visited your website and were interested in something they saw. Re-Marketing also builds brand awareness and has very high conversion rates.
Many experts believe that this is perhaps the single most important part of any SEM Campaign. Design landing pages for your campaigns results in astronomically higher conversion ratios. Why you ask? Because if the landing pages are designed correctly they will have all the information a user needs inorder to convert.
Its all starts with a SEM strategy. Normally we suggest a combination of both Adwords and Display Advertizing. This will give your website a broader reach. Keyword research, banner designs, ad content, landing page design, re-marketing banners and setting up tracking, all must be prepared, budgeted and calculated. A good SEM manager will spend 2+ hours a day on your campaign, evaluating everything. Failure to do so results in very poor performance and wasted money.
We offer SEM packages that will truly raise your website's awareness and drive a large amount of traffic to it. They are geared to get you more sales or leads. Should you have any questions please do not hesitate to contact us.
* (This package does not include re-marketing)
Management Fee : 15,000 THB per month plus VAT
Minimum Budget : 500 THB per day
Over 100 Pages : Contact Us
Contract : 3 months
Depending on the client's marketing objectives we can decide how the daily budget is split. The client may opt-out of Part (B) Display Ads if they so choose.
Management Fee : 30,000 THB per month plus VAT
Minimum Budget : 1,000 THB per day
Minimum Re-Marketing Budget : 500 THB per day
Contract : 3 months
The advertizing budget suggested is the Minimum required for this campaign type. Client's can, if they so wish, spend more. Management fees are fixed. Depending on the client's marketing objectives we can decide how the daily budget is split. But the amounts allocated to re-marketing should stay relatively the same.
Search Engine Marketing - Details & Definitions
Search Engine Marketing services center around buying ads from search giant Google. For ¹ Google AdWords we bid on keywords and keyword phrases that are related to your business and create ads to support those keywords. Google displays Ads on the top (4 positions) and on the bottom (4 more postions) of their Search Results Pages. The higher the bid the higher the positioning of the ad. Anytime someone clicks on an Ad, Google charges your account. This ia also often referred to as PPC (pay per click).
The ² Google Display Network delivers banners to websites and is the best way to reach a broad audience. We design the banners and select the best targeting methods. Google then displays our banners on websites that offer banner advertizing and that are related to our targeting method. Anytime someone clicks on any of our banners Google charges your account.
YouTube video ads can prove to be very costly thus are omitted from our packages.
Now ³ Landing Pages are designed specifically to generate a higher conversion ratio. They are geared to sell the visitor. These "SELL PAGES" generate a higher ROI (Return on Investment) and should be part of every Ad campaign. In some cases we may not be able to create the ideal landing page, due to website restrictions, but we will offer up the best solution.
Finally ++ Re-Marketing targets users that have already visited your website through one or more of your Ad campaigns. We won't get into the how it works right now but what you should know is that the next time a user who has clicked on one of your ads and visited your website is surfing the web, re-marketing will follow them and whenever possible, it will display your banner ad to them, reminding them of their visit to your website. This is a very effective tool and ensures that clicks don't get wasted. Remarketing is available for both AdWords and Display banners.
